PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
Over a one-day facilitated session, we surfaced the challenges, Glitter Bomb Your Enemies, as a company faced. In the process,
they prioritised the needs and goals of the business and its customers, uncovering the issues there currently brand and how it was hurting new clients. This became the foundation for the branding and marketing plans for 2020 and onwards.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
UNDERSTANDING THE USERS
Glitter Bomb Your Enemies, sits within a crowed marked on silly gags and bad jokes, they wanted to stand out from the clutter. So it's important to define and narrow down there end target users to better help design and brand and product around them. We created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
POSITIONING
Understanding what Glitter Bomb Your Enemies brand is and who they are a champion for, helped define the positioning statement of the organization:
PHASE TWO
Brand Refresh
A new look
With the design, we took there old logo which was using a pre-installed font and created a custom made two-tone designed font.
We took the word "Glitter Bomb" and created a boxed font along with place the front itself inside a box this was done to help create a fill of the glitter box or gag item inside a "box" ready to send off to your enemies door.
We took the word "Glitter Bomb" and created a boxed font along with place the front itself inside a box this was done to help create a fill of the glitter box or gag item inside a "box" ready to send off to your enemies door.
This is also the reason why "Your Enemies" is places outside the "box" to symbolise being at the receiving end. The font designed for this part also used a boxy fill and added a texture to the font to help give the design a more grunge comic book/pop culture fill it.
This is also the reason why "Your Enemies" is places outside the "box" to symbolise being at the receiving end. The font designed for this part also used a boxy fill and added a texture to the font to help give the design a more grunge comic book/pop culture fill it.
The re-brand was inspired by old school comics and pop art from the 50s to 80s with a modern twist.
The re-brand was inspired by old school comics and pop art from the 50s to 80s with a modern twist.
They're not bland and neither should their backgrounds be. That's why we designed patterns!
To help create the pop art fill and grunge design, we created several different elements to apply over photos or vector objects.
Learn more about us at: www.madebycampfire.com
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Made by Campfire is a Perth based design studio with a focus on creating memorable and communication driven design.
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